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For sales, you can direct them to different websites using social media features like product tagging, link in bio, etc., or you can directly put the link in your captions or stories. Usually, you monetise by selling something to your followers or by promoting other accounts, products, and brands on your channel. If you have a social media profile with good followership, you’re already an influencer who capitalises on your followership in several ways.

In simple terms, instead of using the original meme like this –

Develop memes with your original imagery.

Find meme imagery that can’t be copyrighted,.

You can sell merchandise that creates a parody of original memes,.

But there’s a workaround (not legal advice though): While memes come under fair use of the copyright law (they can’t sue you for posting memes on Facebook), the copyright owner can sue for making money out of meme merch. You can either sell these items directly on your site or through third-party marketplaces like Amazon, eBay, Etsy, etc.

You can actually start an ecommerce brand or a full-fledged ecommerce store to sell meme merchandise like t-shirts, mugs, phone cases, etc. Technically, you can categorise meme products into two types – physical products and digital products. These customers include consumers and businesses alike (businesses love to be a part of the trend as well). Literally speaking, memes sell – not just on Facebook, but on Amazon too.Ĭustomers buy meme t-shirts, mugs, phone cases, and even pay for books, courses, trends, and whatnot.