Engagement such as liking or commenting on posts who’ve tagged you in any way is also appreciated. For example, encourage users to add your hashtag by promising to re-post their photos on your account. A great way to encourage this behavior is to create a branded hashtag and give incentives to fans to use it. If they were to tag your account, use a branded hashtag or your location then you would be able to easily find the post. Encourage Use of Branded Hashtagsįans could be posting about your brand and without tagging your account, you may never find out. The way this works is that you search for one hashtag, and Instagram will come up with all the related hashtags, and the number of posts for each hashtag. Finding HashtagsĪnother way to use the Search and Explore tab on Instagram is to find out which hashtags users are searching for, and then adding them into your future posts. Also consider using a niche hashtag that your target audience will primarily be using, making it more likely your post will be featured at the top because there will be less competition. Think about using high-resolution photos, which tend to get more likes and comments. Location and hashtags are also good ways to encourage engagement and are also needed to make your post searchable. Since the top results in the Search are based on popularity – likes, comments, and shares – posting exceptional content users are engaging with is the best way to get seen on the Search and Explore section. Using Instagram Insights with your business account enables you to find the exact hours of the day your followers are most active. This gives your posts a greater chance of being seen on the searches. To maximize visibility to your target audience, find out when they are online, searching and scrolling Instagram and post then.
TimingĪside from the first nine posts in the search, the most recent posts appear in chronological order. However, adding that many is often viewed as spammy or desperate. You are permitted to add up to 30 hashtags per post. Using Instagram HashtagsĪnother way to boost the searchability of your posts on Instagram is to add in a few hashtags. Just because these are now being featured on Search and Explore. Be sure to add location tags to all your Instagram Stories as well. Make them searchable by adding a location tag to each post.
Your posts need to be searchable in order to appear on the ‘Search’ tab.
Your posts will be exposed to a whole new group of users beyond your established follower base it can also result in more engagement on your posts and a boost in followers.Ī recent article I discovered on Medium really broke down the importance of following the basic rule of thumb in growing your Instagram The Instagram Post Location Tag This makes it more likely, if you get featured, your content will be seen by the right audience, resulting in a higher chance of increasing likes and new followers.īeing featured on the Instagram Search and Explore tab is obviously a fantastic way to boost the visibility of your Instagram posts.
INSTAGRAM SEARCH AND EXPLORE TV
There is further categorization in the Explore tab, not only the For You section, but Sports, Science & Tech, Food, Humor, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness, and Animals. are all contributing factors to which posts Instagram selects for you. What you like, comment on, who you follow, etc. The Explore tab shows posts Instagram thinks you might like, based on your activity on Instagram.
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